This review has been accessed times since January 31, 2005
Howard, Philip N. and Jones, Steve. (2004). Society
Online: The Internet in Context. Thousand Oaks, CA: SAGE
Publications.
Pp. xxxiv + 350
$37.95 (Paperback) $84.95 (Hardcover) ISBN 0-76-192708-5
Reviewed by John Rothfork
Northern Arizona University
January 31, 2005
Commentary on this review by
Philip Howard is available
Audience
The title seems to address a wider readership and
to promise less academically self-conscious articles than is the
case. The back cover identifies the target audience for
Society Online as “undergraduate and graduate
students taking media studies courses” that might be
offered by several disciplines. The anthology is a textbook that
hopes to tell us as much about social science research methods as
about the Internet. This is especially apparent in the first 50
pages that are devoted to discussing methodology. The editors
maintain a Web site that, among other things, offers links to
data sources; see
<http://www.societyonline.net/reviews.html>. In responding
to the review of the book by Mei Zhang, the editors explained
their concern to avoid jargon, on one hand, and empty truisms on
the other. Most of the articles rely on material from the Pew
Internet and American Life Project, which you will want to visit
in association with reading the many chapters that use material
found there <http://www.pewinternet.org/>. Society
Online offers an interesting illustration of how to use the
Internet to support and to creatively extend a textbook. The
printed text is almost interactive. I found myself alternatively
reading a bit of the text and then visiting Pew or some other Web
site to look at the material that the various authors made
judgments about. Whether or not these editorial decisions were
designed to attract a wider audience, I think they succeed, if
casual readers skip the first 50 pages and skim material
dedicated to explaining social science research methods.
Religion
Readers cannot, however, afford to entirely ignore
the methodology material. For example, Elena Larsen writes that
“One in four adult internet users in the United States has
sought religious material on the internet at one point or
another” (p. 46). Because 25% sounded far too low to me, I
backtracked to reread the material about methodology and to visit
Pew to find Larsen’s “CyberFaith” report, which
says that from mid-August to mid-September, 2001 “about 28
million Americans, or 25% of the Internet population, visit[ed]
religious cyberspace”
<http://www.pewinternet.org/pdfs/PIP_CyberFaith_Report.pdf>.
The Pew “Faith Online” document of 7 April 2004
offers what seems to me a more plausible number, claiming that
“64% of wired American have used the Internet for spiritual
or religious purposes”
<http://www.pewinternet.org/pdfs/PIP_Faith_Online_2004.pdf>.
The more recent Pew study also found that “the
‘online faithful’ are not using the Internet solely
to learn about or interact with others within their own faith
groups, nor are they using the Internet primarily to facilitate
congregational business.” Instead many are incipient
bloggers or journal writers “interested in using the
Internet to express their own personal religious or spiritual
beliefs.” For years I lurked in Asian religious and
cultural newsgroups
<http://groups.google.com/groups?group=soc&hl=en> and
visited associated chat rooms. In both arenas the interests are
very obviously in proselytism and argument. But I did not know
about online prayer “teams” or that some people
“volunteer their prayer time at Web sites” for the
benefit of those who ask for their prayers (p. 48). Despite great
commercial success in mass media, televangelism
<http://religiousbroadcasting.lib.virginia.edu/televangelists.html>
has not yet made a successful transition to the Internet (which
might suggest a study on audience and media in regard to this
culture). Nonetheless, I was dismayed to find that most of the
prayer request sites I visited required visitors to create an
account at the site and to provide very earthly information.
Larsen says that “37% of religion surfers reported that
they have given prayer or spiritual support online” (p.
49). She reports that “Our findings show that people take
to religious life on the internet to augment lives that are
already devout.” For example, “Fully 84% of religion
surfers do belong to a congregation” (p. 51). I am not sure
what she means by taking “to religious life on the
internet” but it suggests a fairly high, and conventional
(e.g., church-going), level of religiosity reflecting a situation
in which “religion surfers” use the Net only or
mainly to pursue religion instead of the more likely situation in
which people surf for religious information along with looking
for all kinds of other information as well.
Sex
In addition to religion, Society Online contains essays
on politics and the economy. So, where is the sex? The editors
say that “Even though this volume is about society online,
there is nothing about pornography in this collection,” but
they offer no explanation for this colossal omission other than a
nebulous comment about the Web site
<http://www.teensite.com/>, which, contrary to
expectations, is at present an innocuous real estate and personal
site (p. ix). Various family Web sites offer porn
statistics from 2003 gleaned, they say, from “reputable
sources including Google, WordTracker, PBS, MSNBC, and Alexa
research” (an Amazon affiliate)
<http://www.familysafemedia.com/pornography_statistics.html>
to claim that 12% of all Web sites are pornographic, that 35% of
all downloads are porn, and that the Internet share of the annual
$12 billion U.S. porn market is $2.5 billion. In Obscene
Profits: The Entrepreneurs of Pornography in the Cyber Age
(2000) Frederick Lane gives these figures for the U.S. porn
market in 1999: $5 billion to rent adult videos (roughly a
quarter of all video rental sales), $150 million for adult
pay-per-view movies, and $1-2 billion to access “sexually
explicit materials on the Internet” (pp. xv, 145).
Lane estimated that in 1999 the porn market was “more than
$10 billion (and possibly as much as $20 billion)” (p.
110). Lane’s judgment is that “Without question,
pornography has been the World Wide Web’s major economic
success” (p. 34). In April, 2004, USA Today
published an article on how “Online Porn Often Leads [the]
High-tech Way,” mentioning the well known story about how
“middling VCR sales soared with the advent of adult
videotapes”
<http://www.usatoday.com/money/industries/technology/2004-03-09-
onlineporn_x.htm>.
The article claims that the “sex-tech combination went into
hyper-drive with the emergence of the Internet.” In 2003,
“About 35 million people visited porn sites in
December—or one in four Internet users in the USA, says
Nielsen/NetRatings.”
Even though sex is a huge and important part of
the historical development of the Internet and continues to be a
large part of Internet culture today, Society Online
ignores it. There is even an out-of-date Complete
Idiot’s Guide to Sex on the Net (1998). Society
Online is primarily a textbook and apparently some social
science research territory is not polite enough to mention. This
timidity includes the Pew study, which has little to say about
Internet pornography except for the obvious. For example, when
asked “How concerned are you about […] child
pornography,” 80% of the respondents said “very
concerned” and only 4% said “not at all
concerned”
<http://www.pewinternet.org/pdfs/PIP_Crime_questionnaire.pdf>.
One survey asked if respondents “ever do any of the
following” when they go online: send or read email (93%),
get news, check the weather, look for health information, make an
online purchase (55%), participate in an auction, play a game,
take an online college class (7%), look for employment
information, look for a place to live, look for government
information, do online banking, buy stocks (13%), or “look
for information about movies, music, books, or other leisure
activities” (73%). Unless the last question is hiding
something, no one apparently surfs for porn! Pew asked why some
former Internet users stopped using the Internet. Only 1% said it
was because they were “disturbed by content (porn).”
Among those who have no access to the Internet, 43% said that a
major reason they did not use the Net had to do with their worry
“about online pornography, credit card theft, and
fraud.” Isn’t that question unprofessional? Because
the question really asks about three things, it is too vague to
reveal anything specific about Internet porn. Nearly as many
respondents (37%) said that these were “not a reason at
all” for why they were not online (“Daily Internet
Tracking Survey, 5 May 2002”
<http://www.pewinternet.org/pdfs/PIP_Shifting_Net_Topline.pdf
>).
Women and Race
Does the Internet provide a bridge to reach a
wider array of contacts or does it deepen the bonds
among existing family and friends? One study “suggests that
the internet generally serves both functions” (p. 40) while
another study suggests that gender may explain the difference:
“women are using the internet to reinforce their private
lives and men are using the internet more for engaging in the
public sphere” (p. 63).
Leslie Regan Shade that tells us “the most popular use
of the internet for women was e-mail, which was used to keep up
with distant family and friends.”Women surfed the Net for
health, employment, and religious information, as well as to play
games. With the glaring omission of not mentioning porn (about
70% of visitors to porn sites are male), men said they used the
Internet to find sports, financial, and product information, as
well as to bid at eBay (p. 61). I was not surprised that
“more women than men use e-mail on a daily basis,”
but I was surprised at the low numbers: “19% vs. 5%”
(p. 62). Recent numbers indicate that “More than nine out
of ten Internet users, or approximately 102 million Americans,
use email, and half of the online population is sending or
reading email on an average day” (“America’s
Online Pursuits,” 22 Dec. 2003
<http://www.pewinternet.org/pdfs/PIP_Online_Pursuits_Final.PDF>).
Shade believes that “Women are not using the internet for
the purpose of civic participation,” even though “the
internet has been increasingly feminized. Web content has been
designed and created for a particular audience of
women—middle to upper class white women” (p. 64). She
also reports that “Mothers ‘nibble’ at internet
services throughout the day” to check for “news,
reference sources, banking, e-mailing, and communicating with
other parents in an online community” (p. 67).
In her essay on “Race and Commerce in New
Media” Lisa Nakamura
<http://commarts.wisc.edu/People/Bios/nakamura.htm> says
that those who choose not to watch TV are “often perceived
as intelligent, savvy, and discriminating” but “the
internet is somehow exempt from the critiques that we make of
television” and often considered to be “de facto
‘enriching’” (p. 71). It is far too ideological
to claim that interactivity on the Net is, or soon will be,
“reduced to little more than sales transactions and
e-mail,” and that it is better to either stay off the Net
or seek to subvert its capitalist cultural context. Nakamura
uncritically quotes Robert McChesney, a protégé of Noam
Chomsky who enjoys delivering direful sound bites like this silly
1998 pronouncement: “the differences between the internet
and other popular noninteractive media, such as television, are
eroding if not already functionally gone” (p. 72; see
<http://www.robertmcchesney.com/>, also see his 1999
interview with the left wing Pacifica radio news
<http://www.radio4all.org/fp/122199mcches-barsam.htm>).
Nakamura relies on McChesney’s thinking to imply that most
white Americans are sheep grazing on the commercial fodder found
on the Net. In contrast, she believes that “The Pew data
indicate that when racial minorities get online, more of them
spend their time online chatting, sending and reading instant
messages, looking for sports information, and downloading music
than do whiles online” (p. 74). Nakamura finds this a more
liberating and expressive use of the Internet. She upbraids Abdul
Alklimat, who she says, “is not at all interested in black
expressive culture on the internet despite the fact that this is
how most people of color online are using it” (p. 81, n. 9;
see the “Black Research Archive on the Internet” at
<http://www.murchisoncenter.org/acrl/paper.htm> and
Professor Alkalimat’s homepage at
<http://www.africa.utoledo.edu/faculty/alkalimat.html>).
Nakamura offers a stale socialist lecture to claim “that
noncommodified spaces are becoming increasingly difficult to find
on the internet’s particular iteration of
hypercapitalism” and to suggest that we are oppressed by
“participating in corporate-mediated cyberspaces” and
by “subjecting our identities to the law of the
market” (pp. 78-9). Has she looked at Internet blogs
<http://www.blogcensus.net/; http://www.dijest.com/bc/>?
“Phil Wolff estimates that there are 2.4 to 2.9 million
active web logs”
<http://www.sims.berkeley.edu/research/projects/how-much-info-2003/internet.htm>.
Apparently not, for she ends by saying “The
internet’s increasingly corporate culture works incessantly
to turn us all into markets, and the greatest challenge of race
in cyberspace is to resist this” (pp. 80-1).
Politics & News
Jennifer Stromer-Galley’s piece reports equivocal
information about those who prefer mail-in votes and those who
might prefer to use the Internet to vote. As we might guess, age
is factor because it implies familiarity with Internet use. Older
voters express a preference to vote “at a traditional
polling place” while younger voters say they would prefer
to vote “over the internet.” In any case, Professor
Stromer-Galley says “it is clear that internet voting is
not at the top of the list of methods for voting” that
might dramatically increase voter turn-out (p. 97). She quotes a
recent study to say that “a sense of duty to vote ‘is
an important consideration for most voters.’” And
“there is no clear reason to assume that internet voting is
going to increase a person’s […] sense of duty to
vote” (p. 99). Like many of the essays, this one leads us
to the Pew site to see if more recent material suggests anything
different
<http://www.pewinternet.org/PPF/r/141/report_display.asp>.
Perhaps Stromer-Galley’s major finding (or Pew’s
finding) is perfectly old fashioned: “Nearly 75% of the
respondents indicated that one reason why they do not vote is
that they do not like the candidates”! (p. 93). Professor
Stromer-Galley reports that another study found that “the
internet had a mild positive impact on political activity during
the 1996 and 2000 elections” but “the data do not
suggest that the internet was a source or radical change in
people’s political activities” (p. 118).
Carin Dessauer explains how Internet news differs from TV
news. Instead of waiting for the evening news, you can have
Internet news services email you to alert you to breaking
stories. Instead of accepting an editor’s judgment about
the priority or sequence of stories, you can select the stories
you are interested in. Hyperlinks offer more depth or background.
Some stories offer video and audio clips, and may be further
connected to chat rooms. Editors ask you to rate the story and
the site offers to email it to anyone you think might be
interested. Finally, we can customize our news interests. Many of
us use easily customizable portals like MSN or Yahoo as
homepages. All of this creates a layered option for getting the
news (pp. 124-5). As for who is getting the news over the
Internet, Dessauer says that “by the end of 2001, 62% of
Americans had some type of online access (Nielsen/Net Ratings,
2001; p. 126). Pew offers an interesting “Demographics of
Internet Users” page at
<http://www.pewinternet.org/trends/DemographicsofInternetUsers.htm>.
Notice the education variable. Only 32% of those with less than a
high school education go online while almost 88% of college
graduates are online. Dessauer speculates on how the Internet
changes journalism. Computer technology “has meant that
journalists [like many teachers] either have had to develop
skills or relearn old ones” (p. 130). Transmission costs
are no longer a factor. “Only internet news producers have
been able to […] reach the whole world for the same
costs” as reaching their target audience. If we ignore the
cultural obstacles, this is possibly significant because the U.S.
represents only 30% of world-wide Internet users
<http://www.sims.berkeley.edu/research/projects/how-much-info-
2003/internet.htm>.
The American audience is fragmented and each fragment has the
power to choose the news or the context for news that suits them.
Edward R. Murrow and Walter Cronkite have been, in part,
succeeded by Rush Limbaugh, Pat Robertson, and Howard Stern.
Dessauer mentions Andrew Sullivan’s blog, which, she says,
has “been referenced by traditional media” as a
quasi-news source <http://www.andrewsullivan.com/> (p.
133). In January 2003, the Pew site released a study titled,
“Cable and Internet Loom Large in Fragmented Political News
Universe”
<http://www.pewinternet.org/pdfs/PIP_Political_Info_Jan04.pdf
>. The study examined 20 sources where Americans could learn
about political campaigns and candidates. The most significant
findings were a 10% decline in those who watched nightly network
news programs, a 6% decrease in local news, a 5% decrease in news
magazines, and a 4% increase in the Internet. “Young
people, in particular, are turning away from traditional media
sources” for political news. “Just 23% of Americans
age 18-29 say they regularly learn something about the election
from the nightly network news.”
Steven Schneider and Kristen Foot, the authors of
“Crisis Communication and New Media,” explain how the
Internet offers a community-building experience in times of
crisis. They studied Web site growth for a year after the 9/11
attacks (see their study “One Year Later: September 11 and
the Internet”
<http://www.pewinternet.org/pdfs/PIP_9-11_Report.pdf>). In
addition to offering the news, many Internet sites “enabled
visitors to contribute newsworthy information to the
public” (p. 143). Some sites gave
information-as-it-developed to provide, for example, 9/11
“registries of victims, lists of those missing in the
attacks, [and] lists of survivors (‘I’m okay’
sites).” The recent Tsunami tragedy in South Asia will, no
doubt, further illustrate these trends. Yahoo features an index
of Tsunamis Blog <http://news.yahoo.com/asiadisaster>.
Sites were developed to explain “rescue and recovery
efforts,” to offer “counseling, education, criminal
investigations, community organizing, and solidarity-building
efforts.” Many sites offered the chance for cathartic
personal expression and offered visitors the chance to see the
human faces and read stories about victims. Finally, some sites
“allowed individuals to engage in political advocacy”
(p. 144). These activities provide the table of contents for the
“See what people could do on the Web” page at
“The September 11 Web Archive”
<http://september11.archive.org/>. Steven Schneider and
Kristen Foot say that 63% of the 9/11 sites provided news
information. “The second most common action, accessing
others’ expression, was possible on 55% of the
sites.” Surprisingly, “50% of press sites allowed
visitors to provide expression” (p. 145). This supports
their finding that “although the Web enables virtually
anyone to be an information provider, during times of crisis,
press organizations still dominate” and gradually
re-establish a more normal (professional) news routine (p. 148).
They also remind us that “Online actions engaged in by
internet users are, in part, a function of online structures
provided by producers” who are usually affiliated with some
agency or organization (p. 150).
eCommerce, Design-in-use, & TV vs. the
Net
In “SHoP onLiNE!” David Silver and
Philip Garland had me flipping through the cyber pages of teenage
girl magazines at such sites as <http://www.gurl.com/>,
<http://alloy.com/>, and <http://www.delias.com/>.
The related Pew study is “Teenage Life Online”
<http://www.pewinternet.org/PPF/r/36/report_display.asp>.
Both studies expressed surprise at the frequent use of instant
messaging (IM) by teenagers. Silver and Garland suggest that
online “girl-dominated activities” include
“e-mail (95%), IM (78%), and dieting, health, and fitness
information (30%).” Both teenage boys and girls surfed the
Net for “fun (84%), entertainment (e.g. movies, television,
music groups, sports stars) (83%), news (68%),” and to
listen “to music (59%),” to visit “chat rooms
(55%)” and to visit sites that featured “information
that is hard to talk about (18%)” (p. 163). Knowing that
school is the institution that frames the use of the Internet for
teenagers, the authors should not be so surprised that
“American female teens approach and use the internet as a
communication tool rather than as a consumer medium” (p.
167). Of course, the authors are aware that
“Advertisements portray American female teen cyberculture
as […] focused on consumption” even though their use
of the Internet is more “diverse and favors communication,
entertainment, and information seeking over commerce” (p.
168).
Gina Neff and David Stark take audience analysis
and usability testing to the next step in “Permanently
Beta,” which recognizes “the practice of
design-in-use” so that “products are formed by their
use, not simply” by their initial design (p. 180). The
metaphor here is taken from software development. A beta release
expects to attract user’s advice and feedback, which blurs
“the line between users and producers of a product.”
The open source code of Linus Torvald’s Linux (a clone of
the unix operating environment) offers perhaps the paradigm model
of a community in which “users of a program” are
treated “as codevelopers” (p. 179). In relation to
the teen cyber magazines in “SHoP onLiNE!” Neff and
Stark explain that “We don’t have people sitting
around thinking, ‘What do teens want?’”
Instead, “We just put up the framework” to allow the
users or consumers to define the product (p. 182).
Command-and-control or top-down management styles seems doomed
because “permanently beta” produces “products
that are negotiations in themselves” (p. 184). The authors
recognize that the beta principle does not exempt company
management and workers, which results in putting people
“‘into a condition of permanent survival-oriented
tension’ in ‘unfettered’ organizations within
an information-intensive economy” (p. 175). In the realm of
education, the beta principle seems to result in for-profit
schools for customers where assessment or customer
satisfaction is more important than grades and where professors
are demoted to ill paid facilitators; and in community colleges
where 65% of the instruction is done by adjuncts.
We are all familiar with the argument that the
hours spent watching TV would be better spent reading books.
Wendy Griswold and Nathan Wright examine the argument by
substituting the Internet for TV in comparison to book culture. I
am surprised that they never questioned the validity of the
switch, because unlike TV, Net surfers and bloggers are highly
involved in the literacy skills of reading and writing. The
difference that the authors don’t recognize or question is
between literary book culture and popular Internet culture. For
example, in Silicon Literacies, Catherine Beavis
recognized that some Australian children come to school knowing
the novelistic world of Pokemon, which may involve the
“need to recognize and make use of the skills, strengths
and attributes of some 150 different creatures/characters”
(p. 48). If the tables were turned, we would discover the
teachers to be illiterate about Pokemon culture and the computer
skills that support it. When Beavis used computer games in class,
her student hierarchy—in regard to who is an
“A” student and who is a “D”
student—was generally reversed because the
“good” students of book culture knew little about
game culture and had little expertise about computer games. In
any case, the Society Online authors endorse other
scholars who found “that the internet complements and
supports offline practices rather than displacing, undermining,
or competing with them” (p. 206). They also found
“that the heaviest internet users are more likely to be
heavier readers as well” (p. 210). In my own experience,
which goes back to the ancient days of manual typewriters and
Compugraphic typesetting machines
<http://commfaculty.fullerton.edu/woverbeck/dtr5.htm>, I
know this isn’t the case. There are only so many hours in
the day and I now spend many of those hours in front of monitors;
hours that I used to spend reading books. Of course, I am still
reading and writing on the computer, and occasionally accessing
online library journals. The authors recognize that reading a
book requires total concentration while Internet use is more like
TV in that it can be interrupted or done in snatches of time in
between doing other things (p. 214). The authors sought to
confirm their findings by studying a focus group of 10 college
freshmen who typically “reported multitasking, with many
windows open and Instant Messenger constantly running.”
Perhaps surprisingly, their group illustrated that “Most
internet use is very local, involving campus friends and
activities or connecting with hometown news and friends. The
group members reported making little use of the internet’s
potential for global contacts” (p. 213).
Mp3s, Tolerance Online, and Privacy
Richard Peterson and John Ryan offer a history of
music from Pope Gregory who “ordered a compilation and
standardization of the whole chant repertoire” to Napster,
but they avoid considering legal, economic, and industry contexts
surrounding the practice of file sharing (p. 224). The associated
Pew study is very recent, being released on 5 December 2004:
“Artists, Musicians and the Internet”
<http://www.pewinternet.org/pdfs/PIP_Artists.Musicians_Report.pdf>,
which reports that “More than three-quarters of all
artists, 77%, and 83% of Paid Artists use the internet, compared
to 63% of the entire population.” The Society Online
authors make 4 points. Computer technology “has
democratized the recording process” to allow “many
more musicians to get into the business of recording their own
music.” The Pew study says “32 million Americans
[…] consider themselves artists and more than three times
as many […] pursue some sort of artistic endeavors.”
The Pew survey concluded that “up to 10 million Americans
earn at least some money from their” art. Computers also
make it possible for musicians “to manipulate sound in ways
that were undreamed of” earlier. Computers reduce the
distance between professional and amateur production to make
“it easy for an amateur to manufacture” CDs or
digital tape recordings (p. 231). Finally, music can “be
distributed via the internet” around the world for no
direct costs (p. 232). The Pew study mentions other benefits,
such as networking among artists, advertising products at Web
sites (77% of the 2,755 surveyed artists had their own Web site),
and learning about their competition: “58% of Paid Online
Artists” listen to online music compared to 34% among all
Internet users. It surprised me to learn that most online
musicians “do not say internet piracy is a big
threat.”
“Technology and Tolerance” inquires
into attitudes of those online finding, for example, that weekly
Internet “use was far more related to respondents’
education than to their household income” (p. 238). The
authors quote from a work by C.R. Sunstein who worries about
blogs (he calls them “Daily Me” productions) and how
the Internet can support “like-minded people” who
“reinforce each other’s opinions, thereby leading to
extremist and less tolerant views” (p. 239). No doubt, but
even while they do this they are reading, writing, doing
rhetorical analysis, responding to critics, learning HTML and
file management, and otherwise “going to school” on
the Net. The study discovered that “where differences are
found, they are in the direction of internet users being more
open and tolerant than nonusers” (p. 252).
The authors of “American Internet Users and
Privacy” tell us that in Europe “any entity
collecting personally identifiable information about an
individual is required to obtain full and unambiguous consent
from that person” (p. 278). In fact, the U.S. is “the
only industrialized nation without such a comprehensive
law” to protect privacy (p. 280). One relevant Pew study in
this regard is the 22 October 2003 study “Spam: How It Is
Hurting Email and Degrading Life on the Internet”
<http://www.pewinternet.org/pdfs/PIP_Spam_Report.pdf>. Even
though “86% of email users report that usually they
‘immediately click to delete’ their incoming
spam,” the authors find that “Although Americans want
their personal information clearly protected […] they do
not seem to endorse the governmental oversight mandated by the EU
[European Union] directive” (p. 285). The authors point out
that “personal information typically becomes valuable only
when assembled into large data sets. The value of any one
person’s information is negligible” (p. 286). This
may be true of so-called legitimate spyware that invades
your computer <http://www.spychecker.com/spyware.html>.
“Browser helper object” files (bho hooks) that hijack
your Internet Explorer browser are more malicious and somewhat
difficult to root out. Phishing for identity theft is apparently
a tolerated and calculated part of the American online
experience.
Conclusion
Society Online is an interesting work, in
part because of its novel use of Internet resources, specifically
the Pew Internet and American Life project. Some of the articles
suggest important principles, such as the “Permanently
Beta” piece. Sometime in the 1970s I took an American
studies class in popular culture. At the time, I thought it was
cool to discuss Arthur Hailey’s novel Airport
at an Albuquerque Sunport restaurant instead of in a university
classroom. I suppose we used the novel and the place to
conjecture about American values and trends. Society
Online offers a better way to study the dimension of American
popular culture found on the Internet, both to discover who is
online and how to study them.
I will also repeat that the work is creative in suggesting how
a print text can interconnect with data found on the Internet. In
a review of Mediating Science Learning through Information and
Communications Technology
<http://edrev.asu.edu/reviews/rev338.htm> I complained
about exactly this; about how the book offered something of a
catalog of Internet resources to teach science, but failed to
mention a single URL or to direct readers to the Internet sources
the authors described. Society Online has me thinking more
broadly of novels beyond William Gibson’s stylish
Neuromancer. In an indirect way I suspect that the popular
novel, The Da Vinci Code, meshes with the Net by sending
many readers to the Internet to search for early Church history.
I suspect that many future books, both fiction and academic works
like Society Online, will seek to more directly
interconnect with the Net.
References
Anders, James, Rachel Anders, Karl Masutra, Rachel Anders, and
James K. Anders, editors.(1998). Complete Idiot’s Guide
to Sex on the Net. Indianapolis: Alpha Books, Macmillan.
Beavis, Catherine. (2002). “Reading, Writing and
Role-playing Computer Games,” in Ilana Snyder, ed.
Silicon Literacies: Communication, Innovation and Education in
the Electronic Age. London: Routledge: pp. 47-61.
Lane, Frederick S., III. (2000). Obscene Profits: The
Entrepreneurs of Pornography in the Cyber Age. New York:
Routledge.
Pew Internet and American Life Project
<http://www.pewinternet.org/>.
About the Reviewer
John Rothfork
English Department
Northern Arizona University
Flagstaff, AZ 86011
John.Rothfork@nau.edu
John Rothfork teaches online courses in a graduate certificate
and an M.A. program in professional and technical writing at
Northern Arizona University. His Website is at
http://oak.ucc.nau.edu/jgr6/.
~
ER home |
Reseņas Educativas |
Resenhas Educativas ~
~
overview | reviews | editors | submit | guidelines | announcements | search
~