This review has been accessed times since May 14, 2006
Frankfurt, Henry. (2005). On Bullshit. Princeton
University Press.
80 Pp.
$9.95 ISBN 0-691-12294-6
Reviewed by Rocco J. Perla & James Carifio
University of Massachusetts, Lowell
May 14, 2006
Harry Frankfurt’s (2005) recent book “On
Bullshit” is a succinct commentary on a very important and
pervasive phenomenon in all human discourse: i.e., "bullshit."
Originally published as a journal article 20 years ago in
Raritan, the book form published in 2005 by Princeton
University Press has received favorable reviews and has been on
the bestseller list in several different markets. Frankfurt, an
American moral philosopher, attempts to provide a theoretical
basis for the study of bullshit, which, in his words, is produced
“whenever a person’s obligations or opportunities to
speak about some topic exceed his knowledge of the facts that are
relevant to that topic” (Frankfurt, 2005, p. 63, italics
added).
Similar in many ways to Max Black’s concept of
humbug (quackery, nonsense or pretentious and deceptive
misrepresentations that fall short of a lie), Frankfurt clearly
takes a negative and pejorative view of what he calls bullshit.
Unlike the liar who knows the truth yet chooses to deceive, the
bullshitter ignores the truth and is, therefore, “a greater
enemy of the truth than the liar” (Frankfurt, 2005, p.
61).
Frankfurt’s book has struck a chord in our culture and
with many people currently because there is, without doubt, a lot
of Frankfurtian bullshit wherever one cares to look, read or
listen. And we all do need to be far more reflective, cautious
and circumspect when we express ourselves and our views in our
fast-paced and fast-changing society, as well as professionally
and in high stake situations, because of a pervasive
“talking heads” environment and climate created by
our own recent inventions. This aspect and dimension of the
phenomenon, however, is not where we disagree with
Frankfurt’s views or analysis. No, our disagreement is far
deeper, and more fundamental and important in the long as opposed
to the short run in our current instantaneous culture.
Although Frankfurt’s attempt to shed some light on this
ubiquitous phenomenon is laudable, and his definition of bullshit
reasonable and philosophically sound, his developing theoretical
and conceptual view of bullshit has oppressive undertones and
consequences, and is severely limited and outdated from a
linguistic, cognitive science, and learning theory
perspective—fields that have grown tremendously in the
twenty years since Frankfurt’s article was first published.
These fields have addressed many of the key features associated
with what Frankfurt is calling bullshit. Because
Frankfurt’s book has received positive attention and praise
by some scholars and science educators (e.g., Good, 2005), many
of whom are likely to embrace and operationalize these concepts,
the gross limitations of this book (and the BS construct
specifically) need to be identified and critically examined from
a more contemporary perspective.
The purpose of this article, therefore, is to briefly address
some of these shortcomings and to present a more informed and
balanced treatment of Frankfurt’s interpretation of
Bullshit (hereafter referred to as FIBS). Our aim here is to call
attention to the severe limitations and implications of this
popular academic book and to encourage all educational
professionals to consider their own views of what Frankfurt
defines as BS in relation to their own views of pedagogy,
educational theory, and learning research. It is our opinion that
many of the problems in education and educational research today
are the result of weak and theoretically groundless attempts to
address fundamental questions through outdated views and models
of cognition versus more contemporary and main stream cognitive
views (see Author, 2005). Frankfurt’s BS construct is a
recent example of this “cognitive crisis” and problem
in a philosophical guise.
Simply put, our discontent with Frankfurt’s BS construct
is that it is too naïve and simplistic to account for the
complexities of human thought, language, memory structures,
learning, and representational systems that have been empirically
documented by the cognitive sciences over the past few decades
(see Ashcraft, 2002). We certainly recognize that some, and in
certain instances many, people appear to flatly ignore the truth
and are often compelled to discuss issues they are not
knowledgeable about (including ourselves), and that these are key
diagnostic features of BS according to Frankfurt. However, to
just superficially and pejoratively dismiss (as Frankfurt does)
all of these behaviors and instances as BS, without addressing
the enormous weight of evidence in the cognitive sciences and
related fields (including philosophy itself) that has led to a
deeper understanding of human behavior, decision-making, thinking
and learning, is, in our opinion, somewhat irresponsible
intellectually. There are certainly different degrees and types
of bullshit that are context mediated, but this finer grained
analysis (or perhaps taxonomy) of BS is not suggested or
developed in Frankfurt’s book, but it suggested in this
article.
The primary objections raised here relative to FIBS are not
trivial, but are actually “theory-cracking” if not
“theory-busting,” as they require a diametrically
opposite interpretation of bullshit as defined by
Frankfurt, and one that demonstrates far more parsimony relative
to important experimental and theory-based findings in the
cognitive sciences and related fields. Our revised (cognitive)
interpretation of BS can be succinctly expressed in the following
terms:
Bullshit is not always bad or subversive to the truth;
rather it is often a highly dynamic and necessary matrix
for the development of expressive, creative, critical and
higher order thinking and representation that gives birth to the
truth or/and new truths.
This revised interpretation of bullshit (referred to here as
RIBS, a more creative and discovery oriented acronym) provides a
contrasting view from which to critically compare, contrast, and
analyze FIBS (a more context of justification and policing
oriented acronym).
In the RIBS, emphasis is placed on the highly dynamic nature
of bullshit, whereas FIBS suggests that bullshit is a fixed,
static and inert linguistic and conceptual entity (similar to the
early behaviorist and positivists views of knowledge and
experience). Surely, someone can go from “talking
bullshit” and from “bullshitting” to talking
authoritatively and knowledgeably in a particular subject or
domain. This transition, moreover, is often referred to and taken
as demonstrative of learning, which is a concept and
simple observational fact completely ignored if not completely
missing from Frankfurt’s views. However, this type of
change, transition (and transformation) is not addressed in FIBS,
which runs counter to decades of empirical research in the
“novice to expert” continuum and developmental
transformation, and basic research in the cognitive sciences
(Ashcraft, 2002). Similarly, FIBS fails to address
Chomsky’s (see Ashcraft, 2002) competence/performance
distinction and Vygotsky’s (1976) zone of proximal
development, both of which require transitions and qualitative
transformations in an individual’s ability to knowledgeably
express her or himself through language, social interaction and
enculturation. Furthermore, basic research in language
acquisition and development has shown (and continues to show)
convincingly that the use of words, concepts and conceptual
relations is a highly emotive process that is extremely difficult
to develop, and that imitation, modeling and “talking above
oneself” or “beyond one’s comfort zone”
or experiences is necessary to develop increasing knowledge and
skill in a particular area (see Bruning, Schraw, & Ronning
2001, and Schunk, 2004). This later point is especially true for
highly complex instructional areas such as mathematics, science,
philosophy, and other highly abstract and technical fields of
study.
In expressing the inert, useless and meaningless
nature of bullshit, Frankfurt draws an analogy between excrement
and bullshit, and in doing so he provides an excellent example of
bullshit by his own definition. Frankfurt (2005) states:
Excrement may be regarded as the corpse of nourishment,
what remains when the vital elements in food have been
exhausted. In this respect, excrement is a representation of
death that we ourselves and that, indeed, we cannot help
producing in the very process of maintaining our lives. Perhaps
it is for making death so intimate that we find excrement so
repulsive. In any event, it cannot serve the purposes of
sustenance, any more than hot air can serve those of
communication (pp. 43-44).
The problem with this statement is that it is a shallow,
uninformed and simply incorrect biological (i.e., scientific)
view of excrement. Excrement is vital for life and contains
material that will decompose and unlock the chemical
prerequisites for life. In this passage, Frankfurt is taking the
opportunity, or feels the compulsion, to speak about some topic
(biology) that exceeds his knowledge of the facts that are
relevant to that topic. In other words, Frankfurt is, by his own
definition, talking bullshit. Further, he is not only talking
bullshit, but he is missing the key and critical point about this
phenomenon because of his (outdated and inaccurate) schemas about
the phenomenon as well as the hidden flaws in the similes and
metaphors he uses to explore and investigate it.
More than simply pointing out an instance of Frankfurtian
bullshit and why it has occurred, the above point demonstrates
Frankfurt’s fixed and rigid view of BS that is untenable
from a contemporary cognitive science and learning theory
perspective. Just as excrement provides the raw materials for
sustaining life, conceptual and linguistical bullshit (which
Frankfurt associates with “hot air”) provides the
opportunity to exercise one’s developing rhetorical style,
imagination, storytelling ability, humor and creativity
(Csikszentmihalyi, 1996). Perhaps more importantly, bullshit
provides a vehicle for cognitive and social engagement and the
opportunity to develop more “accurate,” cogent and
informed ideas and views via discussions with more knowledge
people (Schunk, 2004), however “more knowledgeable”
people are defined. This last point is where Frankfurt’s
interpretation of bullshit has both oppressive and intimidating
undertones and consequences.
Perhaps without even realizing it, FIBS sends a message that
suggests that one should avoid talking bullshit (almost all of
the time and because of the “risks and potential
consequences”), or of expressing a developing and
“non-expert” view, concern or opinion. In other
words, leave the thinking, discourse and decision-making to
people who don’t “talk bullshit” (with no
definitive or even rough-gauge Turing test of this
“non-bullshit talk” provided by Frankfurt), which is
a view that seems to be particularly attractive to many educators
and politicians of all persuasions today. The difficulties with
any view that even suggests this type of restriction of
intellectual and social engagement are manifest, and should be
easily identified by most people (and especially by a moral
philosopher!). In a world where knowledge (particularly
scientific and technical knowledge) is growing exponentially,
and, at the same time becoming so specialized, it’s
reasonable to wonder how many people actually exist who
don’t talk bullshit (or at least a good deal of the time),
as well as who is the final arbiter of such decisions.
Frankfurt is correct, however, in assuming bullshit is
ubiquitous, pervasive, and growing at an accelerating rate. But
one must stop and ask why, and ask why in a fairly sophisticated
and differentiated way. Not all BS may be bad and something to be
radically reduced if not eliminated in all contexts and
situations, which is one of our central points here. Yes, a lot
of BS should be scrutinized, and, as we have said, we all need to
be far more reflective and circumspect when we express ourselves
and our views professionally or in high stake situations without
doubt. But something as ubiquitous as BS may exist for a reason
and perhaps an important and “good” reason. In the
RIBS view, it was stated that bullshit is a matrix for the
development of higher-order thinking. The assumption here is that
one can go from this (bullshit) matrix that is highly generative
(and allows for the thinking and expression of ideas in a less
inhibited manner that may not consider the truth or falsity of
the expression) to more precise ideas and conceptions that may
(or may not be) weeded out by some form of reason, experience,
formal testing procedure or logic. Without the development
component of bullshit, it would be difficult to understand
how scientific ideas, facts, theories and concepts developed from
their metaphysical origins to “authoritatively accepted and
blessed realities,” which is an idea (and process) that has
been the basis of the work and contributions of some of the most
important “post-positivist” philosophers of science
such as Bachelard (1938), Koyre (1957), Fleck (1935/1976) and
Kuhn (1962).
What FIBS fails to recognize is the dynamic nature of the
bullshit construct and that bullshit is very often (if not
always) an important developmental phenomenon that can be refined
over time in a way that leads to more complex (valid) knowledge
structures and greater (valid) knowledge capacities. What is
missing in FIBS—and also in many psychological,
philosophical and epistemological models and theories of
knowing—is a balanced treatment of the irrational, silly,
fanciful, deceptive and emotive nature of thought and behavior,
as well as the more logical, formal and scientific ways of
thinking and behaving.
What is more disconcerting than the limitations and
shortcomings of FIBS is that so many educated people and teachers
view this book as some sort of moral victory to be immediately
implemented in the classroom. They fail to identify the problems
of FIBS and to recognize its outdated, naïve, simplistic,
oppressive, and non-developmental thesis, relative to a concept
that is so pervasive and actually very developmentally important
in the classroom; namely BS, and BS that reflects a striving to
think and speak beyond one’s immediate grasp in order to
learn, develop, and qualitatively change and improve one’s
views. Attempting to reduce the occurrence of BS to zero in our
daily lives and discourse only to the obedient parroting of the
views of authorities and catechisms currently in fashion,
particularly in classrooms, will prevent the events that will
lead to the birth (slowly and over time) of the next Tessler,
Edison, Kekule, Semmelweis, Darwin, Pauling, or Gell-Mann from
occurring, never mind the even more important events of the daily
intellectual growth and development of self-regulating and
higher-order learners and students. One must really ask why
people seek to speak beyond their grasp and ask if the reasons
are always the same and the same in all contexts. And one must
ask what is the price and the consequences of just simplistically
and unilaterally severely reducing and choking off bullshit in
daily discourse, particularly educationally. Maybe a completely
bullshit free society (if at all possible) would not be such a
complete moral or desirable victory after all. And maybe
“deception” is a far more interesting and important
phenomenon than most of us think or realize.
References
Ashcraft, M.H. (2002). Cognition (3rd
edition). Prentice Hall.
Carifio, J. (2005, July). Toward a standard integrated
information processing/cognitive
model of learning. Paper presented at
the biennial meeting of the International History,
Philosophy and Science Teaching Group, Leeds, England.
Bachelard, G. (1938). La formation de l’esprit
scientifique. Paris: Vrin.
Bruning, R., Schraw, G., Norby, M., & Ronning, R., (2001).
Cognitive Psychology and Instruction. New York:
Prentice-Hall.
Csikszentmihalyi, M. (1996). Creativity, Flow and the
Psychology of Discovery and Invention.
New York: Harper-Collins.
Fleck, L. (1935/1979). Genesis and development of a
scientific fact. (F. Bradley & T. Trenn, Trans.).
Chicago: University of Chicago Press.
Good, R. (2005, October). Science, pseudo-science, and
just plain bullshit. Paper presented at the Science
Education at the Crossroads Conference, University of
Connecticut.
Koyre, A. (1968). From the closed world to the infinite
universe. The John Hopkins University Press.
Kuhn, T.S. (1962/1996). The structure of scientific
revolutions (3rd edition). Chicago: University of
Chicago Press.
Schunk, D. (2004). Learning Theories: An Educational
Perspective (4th Edition). New York:
Prentice-Hall.
Vygotsky, L.S. (1978). Mind in society: The development of
higher psychological processes. M. Cole, V. John-Steiner, S.
Scribner & E. Souberman, (Eds.), Harvard University
Press.
About the Reviewers
Rocco J. Perla
Graduate School of Education
Dept. Mathematics and Science Education
University of Massachusetts Lowell
35 Academy Road
Leominster, MA 01453 USA
Email: perla98@medscape.com
Rocco J. Perla recently completed an Ed.D. in Mathematics and
Science Education at the University of Massachusetts Lowell. Dr.
Perla’s interests include nature of science studies and
instruction, philosophy of science and cognition. His current
research projects focus on developing inter-disciplinary models
of nature of science instruction for undergraduate students.
James Carifio
Graduate School of Education
Dept. Leadership in Schooling
University of Massachusetts Lowell
61 Wilder Street
Lowell, MA 01854 USA
Email: James_Carifio@uml.edu
James Carifio is a Professor in the Graduate School of
Education at the University of Massachusetts Lowell. His
interests include measurement, cognition, mathematics and science
education and complex problem solving. Dr. Carifio teaches
courses in research design and data analysis, cognitive
psychology and learning theories. His current research projects
focus on developing and validating an integrated standard
information processing model (and theory) of learning.
Copyright is retained by the first or sole author,
who grants right of first publication to the Education Review.
Editors: Gene V Glass, Kate Corby, Gustavo Fischman
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